Top 10 tips for a successful blog

Updated: Jan 26

From finding a niche to building a community - check the top 10 tips on starting and running a successful and creative blog.



1. Write about what you love

Write about something you love, otherwise you'll show no passion in your writing. And if there's no passion, your content will suffer, so find a topic you are comfortable with and only write about that.


2. Find a niche

When choosing a creative topic to blog about, try and find a niche. Make your blog about something very specific and you'll please both the search engines and your readers.


3. Offer value

It goes without saying but if you don't provide something the public wants, your creative blog will never be a success. Give people what they're after and offer real value to their web browsing experience.


4. Encourage interaction

Get people talking on your blog. Ask them to add their comments on various articles, like I've done with this post. Encourage interaction wherever possible.


5. Make commenting easy

Just be aware that there are many reasons why people might not comment on your blog posts. It could be anything from not providing easy access to log a comment to writing about negative things people don't want to be a part of. Bottom line? Make commenting easily accessible and write about stuff that gets people talking positively. If people can interact on your blog, they'll keep coming back for more.


6. Don't worry about negativity

Occasionally you may get the odd negative comment on your blog. Don't let it put you off or scare you away from blogging. Any comments you're not happy with can be deleted or responded to positively.


7. Images, images and more images

People love images. Some of the most popular arts and creative blogs in the world include a lot of imagery. This is partly because people love to quickly scan through web pages and they enjoy seeing photographs and pictures that help to break up text and add visual interest.


8. Provide easy reading

Research suggests that people view and scan web pages rather than read every last bit of copy. Therefore, try and keep your articles as easy, quick reads.


9. Give your posts punchy titles

When thinking about things to blog about, write articles that have punchy titles: ones that people search for through search engines and titles that are appealing and catchy. You want to draw people in and inspire their curiosity.


10. Keep it regular

A blog is almost like an online journal and suggests a "regular" focus. Try and keep your blog updated with at least two articles a week. Ideally, you need to be blogging every single day.




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