Updated: Jan 26
Big competitors like Coke & Pepsi, Microsoft vs Apple, Amazon vs Walmart, Tesla vs Ford, HP vs Dell & many others tries to outperform their rival company with new & improved products, pricing strategies, value added services, better support, etc. But you know what, the most effective and aggressive move used by any company against its rival is the marketing campaign. Recently, Sony set an perfect example by using the Guerrilla Marketing strategy against Microsoft's Xbox in London.
Sony PlayStation have replaced the Transport for London underground signs outside of the Microsoft store matching their next-gen console's signs to celebrate the launch of their much awaited PS5.
This is a brilliant example of guerrilla marketing. This is how you do marketing and leave your competitors in the dust.
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.
Guerrilla marketing uses multiple techniques and practices in order to establish direct contact with the customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to get people to remember products or brands in a different way than they are accustomed to.
Guerrilla marketing focuses on taking the consumer by surprise to make a big impression about the product or brand. This in turn creates buzz about the product being marketed.
On November 12th, Sony officially launched the most awaited PlayStation 5 and the next-gen console. The PS 5 saw a huge demand across the globe that in most of the countries it has already been sold out.
Pre-orders are open for PlayStation 5 in India. Find out where to buy your own PS5 now.